This guide is for event organizers of all shapes and sizes who have a need to meaningfully and measurably increase the return of their events, conferences, workshops, trade shows and shindigs. You’ll learn all about Hosted Buyer Events, where they came from and how they can be adapted to meet the needs of an events marketplace that demands more productivity and return than ever.

Be sure to keep your eyes peeled throughout the guide for hands on worksheets to implement hosted buying at your next event, and detailed examples of how buying can drive an event’s success. The notion is really quite simple: by adding live commerce, an event can stimulate sales and foster deep human connections for exhibitors and attendees alike.

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