BUILT FOR EXHIBITORS

Robust analytics measure your success from event-to-event

For the modern exhibitor trade shows and other events can seem like large expenses with diminishing returns. Well, Brolly is bringing events into the future of marketing, with all of the analytical power that comes with it. Our frequent exhibitor platform allows exhibitors of all sizes to measure key success indicators from event-to-event allowing you to improve your performance at every event. Plus, we’ll provide you with data points that directly demonstrate the ROI of your events budget.

 
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Capture Powerful Data

Start by using our intuitive, tablet-based software to quickly capture important lead data and personally connect with prospects.

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Track your success
 

Use consistent metrics throughout the year to learn what works best for your unique market, and how you can boost your return on events over time.

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Walk away with qualified leads

At the end of each event your team will leave with a highly organized set of leads  to follow up on and a clear path to make your next event even better.

 
 
 

Exhibitor Leads, in 3 steps:

 
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Seamlessly capture lead info

For too long clunky interfaces have stood between exhibitors and their prospects, with Brolly Leads a simple scan of an attendees badge or business card is all it takes to get the conversation started. The simple interface helps you and your booth staff qualify prospects in key areas to your business, and facilitates the human connections that make event marketing so special. 

 
 
 
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Collect key qualifying data

Every business needs different information on their leads, so we turned full control of the qualification surveys built into our leads system over to you. These in-depth questions not only allow you to get a deep understanding of an event’s prospects but also facilitate natural conversations that help booth staff know exactly how to move things forward with each new lead.

 
 
 
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Build great connections

Usually lead capture and qualification takes under a minute, which means that the majority of time spent in a booth can focus on what’s really important: forging connections. Booth staff can take cues from earlier in the conversation and qualification survey to ensure that every prospect leaves your booth with enough information and a drive to follow up.

 

Attendees Drive LEads

Not all events are appropriate for exhibitor-driven lead capture, which got us thinking about a new way to boost measurable event value. Enter our attendee-driven leads solution. With a simple code pasted at a booth or event, attendees can show their interest in your company and provide you with actionable leads, exhibitor engagement optional.

 
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Attendees scan your code
 

Intrigued by your catching booth design and stellar staff, interested attendees take a simple scan of your posted QR code, which lets them sign up for more info and download your materials

 
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Track downloads of materials

Throughout the event you track which materials are most sought after in your e-literature library, and get key insights into the interests of an event’s prospects.

 
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Leads self-qualify for follow up

Through this process each lead inputs key demographic data and provides an unbiased look at what they’re looking for from your company, so you can follow up without missing a beat.