“2016 is the year that’s all about connectivity as consumers look for quicker ways to retrieve information. Generally, wearable technology will have some form of communications capability and will allow the wearer access to information in real time. Data-input capabilities are also a feature of such devices, as is local storage,” according to Wearable Technology Magazine. Wearables as many of us know them are dominated by some of the fastest growing companies in tech today.
Wearables themselves are being adopted at an aggressive rate with an estimated market size of 148 million devices created within the next 5 years as found by Business Insider. They will increasingly be used to check in event attendees, and store payment information for seamless in-event purchases. Wearables will continue to build off of the drive towards increased engagement through empirical connectedness. They have the ability to actively turn a crowd into a participant at an event, making it more meaningful and productive. This creates a more dynamic, interactive experience that benefits everyone involved.
RFID (Radio-frequency identification) and Bluetooth technology are great ways to get many of the benefits of full-blown wearable use. As an example, having RFID chips in badges can track wait times, attendee behavior, and market analysis to improve show layouts and to better track ROI. With RFID, companies can accept cashless payments, connect to social media accounts, and better analyze data based on attendee’s preferences and actions.
Every new technology trend is affecting all aspects of the trade show experience. This includes how exhibitors build their booth and engage prospects, to how attendees interact with brands. Wearables are also very important in company branding. This opens doors to new consumer engagement opportunities that are forming across social media, content marketing and customer relationship management.
Trade shows and events have become much more tailored and customized given the new technology that is rapidly gaining momentum. These new technological advances are powerful sources of data and insights for event organizers. Floor traffic patterns at an event can now be analyzed at any time during an event, exhibitors can see what kind of demand their sessions and breakouts drive, and motivate attendees to engage with exhibitors. When Wearables, Gesture Technology, and Virtual Reality are integrated and used together, it really is creating groundbreaking experiences for all facets of an event.
Tune in for my next post about RFID attendee tracking and how it complements and benefits wearable integration.
Curious about how you can integrate wearable tech and attendee tracking to empower your next event? Just ask our data squad!
-Written By Alicia Borley