Virtual Reality’s Impact on the Events Industry

Virtual Reality as defined is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. On a computer, virtual reality is primarily experienced through two of the five senses: sight and sound. Virtual reality is no longer an idea restricted to the pages of science fiction, and is making its appeal more known in many different industries. So, how does this apply to the events industry?

The potential uses of VR in events are limitless, and will lead to completely interactive experiences that haven’t happened before.

According to research from an event management blog, the trend is that more and more events will adopt the VR technology in the near future. The potential uses of VR in events are limitless, and will lead to completely interactive experiences that haven’t happened before. The result? Having a vast amount of opportunities for holding unprecedentedly engaging events. Two examples of using Virtual Reality to enhance events include having Virtual Vendor Demos and using Virtual Venues. Intensive user data from VR can provide invaluable insights to marketers at events, improve event engagement, and make attendees return year-after-year. With virtual venues, virtual attendees could boost profitability and lower expenses.

“In the future, virtual reality could provide attendees an amazing experience with a lot of physical products being brought in,” explains Inc. contributor Murray Newlands. “Virtual reality could also make it possible for people all over the world attend and experience an event without physically being there.” Being able to bring a product to life right in front of peoples’ eyes increases engagement and interest across the board. This opens up so many avenues for traditional tradeshows and hosted buyer events as well.

Virtual Reality has moved out of the realm of just “entertainment” and is forging brand new paths for immersive interactions in entirely new worlds that can be completely customized for brand new user experiences.

-Alicia Borley

In my next post we'll dive in to how you can use VR at your next event.