The Internet of Things (IoT), as defined by Google, is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.
Gartner, Inc. is the world's leading information technology research and advisory company. They have estimated that by 2020, 26 billion devices will be transmitting data between each other via the Internet. (These devices range from computers, phones, watches, beacons, cameras, lighting, motion sensors, cash registers, etc.)
The Internet of Things is driving it all – with connected sensors and microprocessors attached to everyday objects, able to report data, and in many cases interoperate and remotely control. IoT devices are being used more and more to pinpoint attendee preferences and buying patterns, as well as to increase sales and revenue at events. With IoT, content will react to actions in immediate surroundings. With support of content driven events, information can always be presented with the appropriate context, creating unique and personalized experiences for each individual.
Investment in IoT is forecasted to grow significantly over the next 5 years to 21 billion in 2018 as found by Corbin Ball & Co. Corbin was named as one of "The 25 Most Influential People in the Meetings Industry" for 2012 by Successful Meetings magazine.
Advantages of the integration of wearables and IoT as published by Corbin Ball & Co. include the following: the ability to receive GPS directions, make e-wallet transactions that are faster and more secure than credit cards, receive event and conference alerts, exchange lead retrieval information, and enable automated check-in for registration; and those are just to start!
As found by a recent Gartner study, “As devices communicate with each other, using data they gathered without any help from us, we will be able to track and count everything. Eventually loT will allow event organizers to utilize information about connected products and be able to personalize them to their customers.” loT is predicted to become a huge success for everyone at events as long as the information being transmitted remains secure. loT creates an environment where every piece of technology is interconnected and used in way to create a more integrated, personalized, and efficient experience for organizers and attendees alike.
To learn more about how you can use connected devices to drive value at your event, chat with our event data team for free insights!
Written By Alicia Borley