Even data is a valuable tool when conducting post-event evaluations. However, access to real-time analytics can help you improve your event on the fly, increase value to their exhibitors, and even help spur exhibitor renewals for future events.
An easy to read and easy to decipher real-time analytics dashboard is necessary have tool for any event organizer. Here are four ways you can use real-time analytics to increase the value of your event—while your event is in full swing.
Real-time analytics will give you an early heads up on sessions that do not seem to be drawing a very big crowd.
Make Session Changes
By allowing attendees the ability to pre-select educational sessions they wish to attend, you can quickly gauge audience interest levels. You will know in advance, which sessions are going to exceed room capacity.
Instead of turning people away at the door and leaving them disappointed, you can move popular sessions into a larger room. If a larger room is not available, you might want to consider repeating that session at another time if the speaker is amenable, or creating an overflow space where you live-broadcast the session.
Fill Session Seats
Real-time analytics will give you an early heads up on sessions that do not seem to be drawing a very big crowd. That data gives you an opportunity to evaluate if that sessions description needs to be tweaked to generate more interest. You can also give less popular sessions a boost in marketing before and during the event.
Give Exhibitors a Boost - Unfortunately, some exhibitors are just not savvy event marketers. You can use real-time analytics to keep an eye on your exhibitors’ booth traffic. If you see exhibitors who are struggling to draw traffic, you can give them a little marketing boost. If there is an area on the show floor that is lacking traffic, you could consider setting up your refreshment break there to draw attendees to that spot.
Nip the problem of an unsatisfied exhibitor with poor traffic in the bud by discussing ways they can improve their experience next year.
Increase Exhibitor Renewals - Most trade shows facilitate booth renewals during their current show. Head into your meetings with exhibitors with real-time data showing how they are performing. If exhibitors have enjoyed a lot of traffic, you might want to discuss increasing their booth space for next year’s event.
Nip the problem of an unsatisfied exhibitor with poor traffic in the bud by discussing ways they can improve their experience next year. Talk to them about ways to improve their pre-show marketing at presence at your event. Let them know their success is important to you, by scheduling one-on-one sessions with your marketing and sales team.
You know more than anyone that a seemingly flawless event means the event organizer was on his or her toes. Easy to read and decipher real-time analytics dashboards provide you with valuable data you can use to make on-the-spot adjustments that improve your attendees’ experience. Those dashboards also allow you to discover quickly what is working and apply those tactics to other event components. Best of all, your attendees will never see you break a sweat.