One of the main reasons event professionals attend events and tradeshows is for networking and engaging with current and future clients. Using RFID at events and tradeshows enhances matchmaking personalization and analytics. Pairing attendees in the most efficient fashion, which will equal new relationships and new business has in the past been a lot of trial and error. When specific apps are created just for the event or tradeshow and linked to RFID, trial and error is eliminated and personalization becomes key.
For example, since RFID is used for entry, registration, payment, social media networking, etc., you can literally view everyone attending the event digitally and even set up meetings by just pushing a button and showing interest. RFID opens up brand new avenues of connecting people who have a mutual interest, which increases ROI. When all these new technologies are used together it reflects the trend of consolidating event management tools for a more proactive and productive result.
One of the most prominent trends in the events industry is turning attendees into actual participants through interactive means. According to a study done by Corbin Ball & Co., “The entire dynamic of meetings is changing, instead of “top-down” it is “bottom-up.” Participants are demanding a greater say and expect active engagement.” Custom mobile event apps provide a single platform for accessing a number of services, from paperless navigation aids and itineraries to responding to polls and evaluations, as well as taking surveys and providing feedback after the event has ended.
One of the most valuable assets of integrating and using RFID data with other interactive tools is that these tools keep the conversation going. Normally at events energy is high and everyone is there for the same reason, to increase ROI and make new connections. After the event, the energy dissipates and unless there is constant interactive follow-up, the connections are normally dropped or forgotten. RFID is very powerful in creating better matchmaking and is most beneficial when used before, during, and after the event. When using RFID, announcements and updates can be sent via the event app, as well as creating an open way to communicate and connect that shows up right on your phone.
Written by Alicia Borley
Want to learn more about matchmaking and RFID? Then sign up below to get our forthcoming guide to event matchmaking!