Very simply put, RFID technology enables you to engage with your target audience with one easy tap. Attendees can find and collect interesting content, engage interactively, gain access to a tradeshow, post to social media, and even pay by easily tapping their RFID tag. While attendees are interacting, exhibitors are gathering data and intelligence to understand and enhance their experience. The best part? It’s all in real time! This means new, creative directions for event organizers, and for the future of events.
One major hurdle that has faced the big data that RFID collects is that it’s meaningless unless there’s a structured system in place for compiling and analyzing the data. When the right software and structure are used with RFID it can be an incredible tool for improving ROI, as well as for planning and designing an event. As found by the RFID Journal, “Longer-term, RFID can help create new revenue generating applications and innovation to help grow market share. In many cases, RFID is not just a business benefit, but a requirement for doing business.”
As found by market research, the three biggest benefits of implementing RFID technology in trade shows include being able to track traffic patterns and consumer behavior, creating limited waiting time for registration by using RFID tracking systems, and Market Analysis. RFID tracking systems provide information to event organizers and exhibitors that increase visibility at trade shows by giving specific, personalized metrics to improve based on what was assessed to be successful from the RFID data.
Companies can improve their ROI by targeting their messages and presentations to fit the needs of each individual and in a broader scope, their target market. The use of RFID chips is increasing in the events industry to improve events in the future.
While RFID technology is not an inexpensive solution, information it provides can help exhibitors design events that will be more interesting, interactive and informative. For those willing to dedicate the resources, RFID tracking has the potential to hold a true paradigm shift for organizers by providing hard tracked results to an event's success.
-Written by: Alicia Borley
We are very excited to announce our latest partnership with the leader in event RFID solutions Wrist Marketing / Global Barcode. Together we will integrate Brolly's event insight know how with more valuable data than ever before. We're calling it Brolly Live, and we're aiming to change how attendees interact at events for good. Stay tuned!
Want to see how you can integrate RFID data into your event to drive revenue? Check out our industry-leading Brolly Live solution!