Classic Business Models Meet Digital Platforms

The Huffington Post recently published an article on why trade shows and conferences thrive in a digital economy, and as many of you can guess it’s because of face-to-face meetings. It gives you the chance to get to know your customer on a more personal level. While many trade shows can seem meaningful, positive, and full of leads, it’s been many missed leads and opportunities without proper event technology. We’re passionate about bringing people together and building real connections at events. Often great event technology is the key to bring people together and help them build real connections at events. 

The unique value of trade shows and face-to-face meetings is that it combines every communication platform into one.

According to the Huffington Post, “The real FaceTime is actually “face time,” where you can shake hands and look someone in the eye.” The unique value of trade shows and face-to-face meetings is that it combines every communication platform into one. Event ROI has always been difficult to measure, but with event technology, data can be analyzed and used, even during the show.

Collecting insight data at events is key, but the true value lies in making data intuitive and actionable. With so many exhibitors, buyers, and media we want to make it as easy as possible for information requests and orders. We are excited about mixing classic business models seamlessly with digital platforms to create leads, sales, new and return business. Improving ROI at any event is possible through technology. 

Brolly Event Solutions has taken its brand to the next level with the release of its guide on Hosted Buyer Events. A Hosted Buyer Event is an event in which qualified buyers who meet certain criteria are invited to attend an event or trade show often at little or no expense. This creates an environment where every meeting is efficient and has all the makings to turn into a long-term relationship. With event marketing, registration, and mobile event apps the possibilities are endless!

-Alicia Borley