Gesture recognition technology is a combination of hardware and software that captures human motion and converts it into a data stream that can be used for various digital purposes. It works by using body movements rather than a keyboard. It’s visual, kinetic, fluid, and is an ideal solution when speakers need to communicate a lot of information in a short time period.
According to John Woo at Global Experience Specialists, “Digital architecture, large mural screens, the way that technology interacts with people through motion capture and gesture technology is going to be something that is more and more visible in 2016. Motion control within a large audience can start to change what’s on the screen or on a wall or what happens in an immersive experience…so the attendee can start to transform the event space.” The idea of creating experiences that can’t be created elsewhere is becoming more and more prominent with event technology.
The 5 most common uses of gesture recognition technology right now are game control, floor effects, wall effects, navigation, reverse content, and virtual reality. Technology is playing a very important role in brand marketing at events, where competition for visitors’ attention is fierce. Gesture technology is a change from traditional presentations and keeps transitions smooth and seamless, which does better to keep attention and encourage interaction. Creating immersive experiences is how the exhibition industry will remain relevant and continue to grow.
So why is this important to the events industry? Events that find ways to use technology to create better networking, conversation opportunities, and expo flows will become the most important factor for attendees. It is an interactive platform to find solutions, meet industry colleagues, and really have a better idea on how to navigate challenges. This technology can also be used to help facilitate the overall experience with Virtual Reality, which we will explore in depth later.
Gesture technology breaks a barrier to engagement that previously required hands-on interaction by an audience, and with that will likely be at the center of new immersive experiences for years to come.